01
May
09

The artist as a marketer

Here’s a fantastic post from LateralAction.com which I recently stubmled across via PSFK.com which features an interview by Hugh MacLeod.

Up until now, I have never heard of Hugh MacLeod, but I certainly enjoyed his perspective on the role of and needed abilities/attitudes for artists these days.  It resonates to a degree with Dan Pink’s view on the artist and creative type in the new economies, as explored in ‘A Whole New Mind’, although it sticks closer to the ‘artist’ still using ‘art’ as the medium.  None the less, well worth the read!

To my future students, take heed, this may be the view point and area of knowledge that you too must begin to take to succeed and step on the shoulders of your competition!

- B -

EDIT: Sorry, I didn’t even link to Hugh MacLeod’s website: gapingvoid.com – I just spent about 10 minutes wandering, and I can see he’s on the same path as personal favourite, Seth Godin.  Cool stuff!


0 Responses to “The artist as a marketer”



  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s


Are You The Smart(ist)?

Be Smart(ist) is a project to help merge 'arts' with 'smarts'. This site aims to explore concepts involving professional and career possibilities for creative types, and to provide a forum for discussing the shifting roles and opportunities for artists and creative types everywhere, both in business and beyond.

 

May 2009
M T W T F S S
« Apr    
 123
45678910
11121314151617
18192021222324
25262728293031

Blog Stats

  • 786 hits

Follow

Get every new post delivered to your Inbox.