The artist as a marketer

Here’s a fantastic post from LateralAction.com which I recently stubmled across via PSFK.com which features an interview by Hugh MacLeod.

Up until now, I have never heard of Hugh MacLeod, but I certainly enjoyed his perspective on the role of and needed abilities/attitudes for artists these days.  It resonates to a degree with Dan Pink’s view on the artist and creative type in the new economies, as explored in ‘A Whole New Mind’, although it sticks closer to the ‘artist’ still using ‘art’ as the medium.  None the less, well worth the read!

To my future students, take heed, this may be the view point and area of knowledge that you too must begin to take to succeed and step on the shoulders of your competition!

- B -

EDIT: Sorry, I didn’t even link to Hugh MacLeod’s website: gapingvoid.com – I just spent about 10 minutes wandering, and I can see he’s on the same path as personal favourite, Seth Godin.  Cool stuff!